MANILA, Philippines—Unlike in the 1990s when it took a back seat, public relations today is getting a bigger slice of advertising and marketing budgets.
This is because ad media costs have sharply increased, the size of media audiences have shrunk, and there is too much advertising clutter, especially on television.
A 30-second TV spot now costs over [...]
5 simple tips for improving your media outreach
If a great product is created but nobody knows about it, does it really exist? This isn’t some philosophical question without answer: of course it doesn’t exist!
This is why marketing and PR is so important, especially for new businesses. Making sure people know about your product is a [...]
