Looking for new markets? A microsite could help you reach them.
Gerald Prolman launched OrganicBouquet.com in 2003 to sell sustainably grown flowers that are freshly picked and then gift-wrapped. But as the company grew, he needed a better way to meet the increasing demand from florists, event planners and other whole-salers. So in June, Prolman [...]
this week there’s been some comment worth noting on the subject. Firstly Martin Kelley on O’Reilly Broadcast:
With the rise of the real-time update streams being popularized by Facebook, Twitter and FriendFeed, users are becoming accustomed to a constantly-changing flow of pictures, videos and new snippets. Even actively-maintained websites seem locked in languid stupor in comparison.
This [...]
Technically, they’re called microsites—small, self-contained Web destinations that are separate from a company’s primary site, have their own distinct URLs, and consist entirely of content focused on a particular product or service. And Hanekamp, the CEO of Chicago-based interactive agency The Well Advertising, is such a micro-booster that he’s launched www.microsite.com, a microsite devoted to [...]
Many Internet businessmen completely enjoy the facilities that are given by a microsite that they have installed on their business domains. Microsites are what these executives use such that the microsite software is live and running. The microsite software can be either used by them or they could get attached to a current domain.
The microsites [...]
Are you about to embark on a tightly-focused marketing campaign? Do you need to support this effort with hard-hitting interactive creative? Have you come up with new and interesting ways of promoting your product or service, and need something better then yet another web page attached to your site?
In fact, are you tired of sending [...]
Microsites normally refer to web pages which are able to stand alone or could be attached, by the process of hyper linking, to an already existing business website. The Microsite design should be in such a way that they should provide quick and cost-effective ways to get a new business service. The microsites can be [...]
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OvernightPrints.com has entered into a partnership with The Red Hat Society, an international network of women. This partnership comes close on the heels of the recent launch of microsite hosting capabilities by OvernightPrints.com.
OvernightPrints.com, the world leader in waterless (green) online printing provides full-color printing solutions for small businesses and consumers. It offers next day [...]
Drugstore.com is expanding its use of “microsites” to drive sales. The Bellevue online retailer, which already operates beauty.com (makeup) and visiondirect.com (contact lenses), plans to launch a new website soon devoted to “sexual health products,” and is contemplating others for pets, men’s health, and other product categories.
It’s an interesting strategy. These websites are relatively inexpensive to [...]
1. Don’t Use Them – as you may have seen previously, in a lot of circumstances they aren’t the ideal from an SEO perspective, you have to be fairly confident if you are launching a microsite that it is the correct choice from a number of different perspectives.
2. Have a clear purpose and objective – [...]
Do You Need a Microsite for Your Small Business
While hundreds of business owners choose a fully developed website for their online presence, don’t overlook your options with a miniature version of a website with a microsite. A microsite works well for a business that offers just a few simple services, or even as a standalone [...]
