Microsite or Landing Page?
Resources from:
http://marketingdoneright.wordpress.com/2008/07/30/microsite-or-landing-page/
Landing Pages
Let’s start with the landing page. Landing pages are typically one-page creations. They focus on one particular offer, and specifically on getting the visitor to take advantage of that particular offer. Sometimes called lead capture vehicles, landing pages are used primarily for direct marketing programs – pay per click search engine marketing, direct mail, [...]
