MANILA, Philippines—Unlike in the 1990s when it took a back seat, public relations today is getting a bigger slice of advertising and marketing budgets.
This is because ad media costs have sharply increased, the size of media audiences have shrunk, and there is too much advertising clutter, especially on television.
A 30-second TV spot now costs over [...]
As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional PR efforts, Social [...]
Technology is there, but few in the real-estate game are taking advantage of the possibilities of the web.
If you type a realtor’s name into any search engine, chances are the top hit will look pretty similar to that of any other realtor: A photograph and name with a contact form and property listings.
It’s a far [...]
Many people and businesses are touting the use of social media to increase a company’s search engine optimization (SEO), but at least one expert says the organizations would be better to stick with “traditional SEO.”
In a recent interview with Econsultancy, Warren Cowen, CEO of search engine optimization (SEO) company Greenlight, says that although it may [...]
5 simple tips for improving your media outreach
If a great product is created but nobody knows about it, does it really exist? This isn’t some philosophical question without answer: of course it doesn’t exist!
This is why marketing and PR is so important, especially for new businesses. Making sure people know about your product is a [...]
4 Must Know Tips for Social Networking Web Development
You must have heard phrases like “Don’t do this, Don’t do that or follow these tips” regarding social networking web development. Though there are many dos and don’ts for the success in social networking web development, not all of them are equally important. With almost a year [...]
Nomee Is An All-In-One Social Networking Aggregator And RSS Feed
Startup Nomee aggregates social networks and websites into a free Adobe Air powered desktop application that helps you manage these networks and sites into a single interface. The nomee personal all-in-one dashboard aggregates all your favorite social networking sites (you can manage profiles from up to [...]
10 ways to measure social media success
There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.
So how can you determine whether a social media strategy is proving beneficial to your business? How do [...]
Push Pull Public Relations and Social Media PR
There is an increase in the use of social media both by end consumers and the media for tracking information that interests them. This includes: blog and news search engines, social news, social bookmarks, podcasts and video. The thing that ties all of this together is RSS. RSS [...]
Jive Launches All-In-One Social Enterprise Software
Jive Software has launched a comprehensive Social Business Software application suite, Jive SBS 3.0, which includes the company’s previous social computing applications, Clearspace and Clearspace Community. The Clearspace applications, whose names will cease to exist but functionalities will remain the same, will be integrated into one social enterprise platform.
Modeled [...]
