SEO and PR are sort of step-cousins in the marketing business. On the one hand: PR professionals are slick, smart, well-connected, and classy. They have an infinite rolodex of friends and aquaintances, and they’re always aiming for the subtle push over the blatant pitch. SEO people, meanwhile, are not slick: they’re quiet, diligent, and patient, and have to make the blatant pitch (or the awkward turn of phrase) to get that link or make it worth it.
But look at how much they have in common:
- SEO and PR are both all about getting a pitch to someone who wants to get general information.
- SEO and PR are both at their best when they give unique insight-the PR guy who gives a journalist a good tip is just like the SEO guru who puts together an unbeatable guide to a niche topic in order to bring in searchers.
- SEO and PR exist in a moral gray area. Yeah, part of the deal is that readers don’t know that what they’re reading is partly an advertisement. On the other hand, there’s room for both traditional ads and PR, just as even search engines admit that SEO has its place alongside regular paid ads.
- SEO and PR get you your biggest bang for the marketing buck. It’s well-known that the best PR firms can get you more attention than the biggest ad campaigns. And getting to #1 on Google gets you far more clicks (for far less money) than simply buying the spot.
- On the other hand, SEO and PR are both plagued with fly-by-night operators. I don’t like to admit it about either business, but it’s true: the fastest way to go broke in marketing is to go with the low-cost SEO or PR provider.
Resource from:
http://www.ezinearticles.com/?SEO-and-PR-Are-Practically-the-Same-Thing&id=2879041
This entry was posted
on Friday, October 16th, 2009 at 3:43 pm and is filed under E-commerce News, Technology News.
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